CHOOSEREUSE.
THE FACTSTRUTHREALITY
Single use cups and bottles are one of the most wasteful everyday habits in the world. Billions are produced each year, used once, and thrown away, with many ending up in landfill, waterways, or the ocean, where they can take hundreds of years to break down. Even items labelled as recyclable often never are, due to contamination or limited recycling infrastructure. The result is unnecessary waste, increased carbon emissions, and long term damage to the environment. This is not a distant issue or someone else’s responsibility. It is a daily choice, repeated millions of times, and one we have the power to change.
THE GOALDREAMMISSION
Our mission is simple. To make choosing reusable drinkware the easy, everyday option. We design durable, thoughtfully made cups and bottles that people genuinely want to use at work, on the move, and at home. By replacing throwaway cups and bottles with long lasting alternatives, we aim to reduce waste at the source rather than dealing with it after the fact. Sustainability should feel practical and achievable. Small, consistent choices add up over time, and our goal is to help make those choices part of everyday life.